ABM platform provider Demandbase unveiled new capabilities aimed at helping marketers extract the necessary insights to tailor campaigns that drive revenue. The three new solutions — Demandbase [...]
ABM platform Madison Logic has announced a new integration with the LinkedIn Marketing Analytics API. Through the arrangement, joint clients are positioned to measure accounts across three [...]
By Blake Grubbs, Alyce Before we get started, it’s important to level-set on what we really mean when we talk about Account-Based Marketing (ABM) and what we are actually trying to accomplish by [...]
ZoomInfo, a provider of market intelligence solutions, announced several new certifications, including one for marketers to demonstrate their expertise in Account-Based Marketing (ABM), according [...]
