In ABM In The News

ZoomInfo, a provider of market intelligence solutions, announced several new certifications, including one for marketers to demonstrate their expertise in Account-Based Marketing (ABM), according to an announcement. Other certifications cover cold calling, storytelling, sales and marketing alignment, campaign personalization and email marketing.

“With the certifications, we’ve answered a call from our customers to validate their proficiency using our platform and recently added a suite of products and features,” said Jenny Campbell, VP, Customer Experience, in a statement. “Professionals who successfully complete the program walk away with an official accreditation that highlights their ability to truly master a data-driven approach to sales and marketing.”

Recipients will receive a LinkedIn badge to showcase their achievements as well as a printed certificate.

ZoomInfo University offers a variety of courses that can be taken at one’s own pace, including on-demand courses that feature interactive role-playing, case studies, discussion sessions and hands-on product training, according to company officials. ZoomInfo University is available to all ZoomInfo customers.

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