Terminus unveiled new features for its ABM platform, including an Account-Based Scorecard that aims to offer a centralized, account-to-revenue view of marketing and ABM performance.
The Scorecard is designed to measure outbound and inbound activities across lifecycle stages. In addition, it is positioned to pull data from both sales and marketing and compile these insights into a single reporting framework, so teams can compare campaign performance and channels in one place.
The company also announced the availability of digital advertising capabilities that aim to help marketers manage ad fraud and reach global audiences with account-level targeting.
“Account-based marketers know that their programs are working because they see the outcomes first hand, but they’re having a harder time explaining that success outside of their marketing organization,” said Bryan Brown, CPO of Terminus, in a statement to Demand Gen Report. “The Account-Based Scorecard lets them show their results to the business in terms that are universally understood — accounts engaged, opportunities in the pipeline, won revenue and deal cycle time.”
