The Marketing Practice (TMP) acquired account-based experience (ABX) specialists Campaign Stars to empower customers to deliver greater ABX. The acquisition is the B2B marketing agency’s second U.S. acquisition of the year.
“We’re extremely excited about welcoming Campaign Stars into our market-leading demand generation and ABM portfolio,” said Matt Harper, CEO of TMP, in a statement. “Way ahead of the game, their growth has been phenomenal, driven by a talented team and a solution that’s tapped into an unmet need in the market: A fast start solution into ABM. It’s highly productized, smart and scalable in terms of the processes and frameworks that underpin it, which allows for a streamlined approach to deliver personalized communications at speed.”
Campaign Stars joins strategic marketing specialists 90octane, which The Marketing Practice acquired in February, as well as media, data and audience insight specialists Kingpin and digital experiences consultancy Omobono, which were both acquired in 2021.