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DemandJump, a marketing insights and attribution platform, unveiled a new Account-Based Attribution solution to enable marketing and sales teams to measure buyer activity at various touchpoints [...]

Account-based marketing platform provider Terminus has announced it has acquired BrightFunnel, a marketing attribution and forecasting solution, for an undisclosed amount. Through the [...]

A new product has been announced by the marketing orchestration software company Engagio to position B2B marketers to use multi-touch attribution to analyze ROI and make informed decisions about [...]