Category

A new product has been announced by the marketing orchestration software company Engagio to position B2B marketers to use multi-touch attribution to analyze ROI and make informed decisions about [...]

Now that we’re beyond the initial hype of ABM and a majority of marketers are practicing ABM in some way, what’s next? There’s much to look forward to when it comes to the future of ABM. We spoke [...]

Terminus has announced an integration with HubSpot designed to help users launch account-based advertising (ABA) campaigns with enhanced messaging in email nurtures. The integration pairs [...]

Forrester Research shows that less than 1% of leads turn into customers. When you look at a typical funnel, challenges in lead-based marketing include misalignment between marketing and sales, [...]

Most B2B marketing practitioners agree that having a blended, co-existing relationship between traditional demand generation and account-based marketing strategies helps to fuel top-of-funnel, [...]

AdRoll, a performance marketing platform, has announced the general availability of its enhanced, full-service ABM advertising platform called AdRoll ABM.

By Rishi Dave, Dun & Bradstreet If you’re part of the 47% of companies implementing account-based marketing (ABM), you’re off to a good start. However, ABM is only as good as how it performs. [...]