• Articles
    • Topics
      • ABM Accounting
      • ABM Analysis
      • ABM By All Accounts
      • ABM By The Numbers
      • ABM In Action
      • ABM Measurement
      • ABM Messaging
      • ABM Segmentation Strategies
    • Sections
      • Featured
      • ABM In The News
      • First Hand Accounts
      • Targeting Tools
  • Videos
  • Issues
    • Volume 4
      • Volume 04, Issue 01 – March 2019
      • Volume 04, Issue 02 – June 2019
    • Volume 3
      • Volume 03, Issue 01 – March 2018
      • Volume 03, Issue 02 – June 2018
      • Volume 03, Issue 03 – September 2018
      • Volume 03, Issue 04 – December 2018
    • Volume 2
      • Volume 02, Issue 01 – February 2017
      • Volume 02, Issue 02 – April 2017
      • Volume 02, Issue 03 – June 2017
      • Volume 02, Issue 04 – October 2017
      • Volume 02, Issue 05 – December 2017
    • Volume 1
      • Volume 01, Issue 01 – June 2016
      • Volume 01, Issue 02 – July 2016
      • Volume 01, Issue 03 – September 2016
      • Volume 01, Issue 04 – October 2016
      • Volume 01, Issue 05 – November 2016
      • Volume 01, Issue 06 – December 2016
  • Resources
  • About
    • Advertise
    • Privacy Policy
  • Subscribe
    Leading Account Based Marketing Magazine Leading Account Based Marketing Magazine Leading Account Based Marketing Magazine Leading Account Based Marketing Magazine
    • Articles
      • Topics
        • ABM Accounting
        • ABM Analysis
        • ABM By All Accounts
        • ABM By The Numbers
        • ABM In Action
        • ABM Measurement
        • ABM Messaging
        • ABM Segmentation Strategies
      • Sections
        • Featured
        • ABM In The News
        • First Hand Accounts
        • Targeting Tools
    • Videos
    • Issues
      • Volume 4
        • Volume 04, Issue 01 – March 2019
        • Volume 04, Issue 02 – June 2019
      • Volume 3
        • Volume 03, Issue 01 – March 2018
        • Volume 03, Issue 02 – June 2018
        • Volume 03, Issue 03 – September 2018
        • Volume 03, Issue 04 – December 2018
      • Volume 2
        • Volume 02, Issue 01 – February 2017
        • Volume 02, Issue 02 – April 2017
        • Volume 02, Issue 03 – June 2017
        • Volume 02, Issue 04 – October 2017
        • Volume 02, Issue 05 – December 2017
      • Volume 1
        • Volume 01, Issue 01 – June 2016
        • Volume 01, Issue 02 – July 2016
        • Volume 01, Issue 03 – September 2016
        • Volume 01, Issue 04 – October 2016
        • Volume 01, Issue 05 – November 2016
        • Volume 01, Issue 06 – December 2016
    • Resources
    • About
      • Advertise
      • Privacy Policy
    • Subscribe

    Terminus And HubSpot Partner To Automate Account-Based Advertising Campaigns

    By Klaudia Tirico
     Posted September 28, 2017
     In ABM In The News
    Terminus And HubSpot Partner To Automate Account-Based Advertising Campaigns2017-09-282017-09-28https://abminaction.com/wp-content/uploads/ABM_InAction_Logo_White_Orange.pngABM In Actionhttps://abminaction.com/wp-content/uploads/1hubspotterminus.jpg200px200px

    Terminus has announced an integration with HubSpot designed to help users launch account-based advertising (ABA) campaigns with enhanced messaging in email nurtures.

    The integration pairs HubSpot’s inbound marketing capabilities with the Terminus ABM platform to automate ABA campaigns from within the HubSpot Workflow tool.

    Additional benefits for users include:

    • Expanded reach, designed to go beyond the individual lead to engage all the decision-makers and influencers at an account, even without their contact data.
    • Marketing orchestration, which helps coordinate the right message across email nurture and digital advertising campaigns that can be tailored to each persona at target accounts throughout the buyer’s journey and beyond.
    • Engagement reporting, which provides Terminus reports to track digital advertising results, website behavior and media spend at the account level to demonstrate marketing’s influence on generating pipeline and revenue.

    “With our product integration, HubSpot and Terminus customers can now orchestrate robust omnichannel nurture campaigns that increase awareness in the buying center and improve conversion of the most valuable contacts at best-fit accounts,” said Bryan Brown, Chief Product Officer for Terminus, in a statement. “We approached this integration with the goal of giving HubSpot users the ability to expand reach beyond the lead’s email inbox and amplify awareness and engagement by nurturing an entire account with digital advertising.”

    Recommended Posts
    • Smartest Minds In ABM To Take Stage In Boston To Discuss Impact On Revenue, Demand Gen & More
      Smartest Minds In ABM To Take Stage In Boston To Discuss Impact On Revenue, Demand Gen & More
    • Turn Your Data Points Into A Data Picture
      Turn Your Data Points Into A Data Picture
    • 6sense Revamps HubSpot Integration To Power Greater Account-Level Insights
      6sense Revamps HubSpot Integration To Power Greater Account-Level Insights

    Get ABM Content In Your Inbox

    Thanks!

    Check your inbox to verify your email address. Please make sure to add our email addresses to your safe senders list and address book:

    subscriber@abminaction.com
    newsletter@abminaction.com
    circulation@abminaction.com

    Keep Reading
    ABM Accounting
    ABM Analysis
    ABM By All Accounts
    ABM By The Numbers
    ABM In Action
    ABM Measurement
    ABM Messaging
    ABM Segmentation Strategies
    Resources
    Videos
    Library
    Newsletter
    Advertise
    About Us
    Contact Us
    Privacy Policy
    Contact
    Email:
    info [at] ambinaction.com
    Phone:
    1.888.603.3626
    Address:
    777 Terrace Ave, Suite 202
    Hasbrouck Heights, NJ 07604
    Presented by Demand Gen Report
    Copyright © 2019. All Rights Reserved.