The company stated that the platform can now also sync data bi-directionally with HubSpot, in addition to an existing integration with Marketo. The company said this will give marketers direct access to connect AdRoll ABM with their CRM and enable users to create campaigns for key accounts, personalize ads with CRM data and see the impact directly in their CRM dashboard.
“By integrating more deeply with AdRoll, our partnership is empowering B2B companies to take inbound marketing a step further, revealing new insights to seamlessly access, enrich and target leads,” said Brad Coffey, Chief Strategy Officer at HubSpot, in a statement. “Customers can now see the impact of their campaigns, with access to both platforms simultaneously.”
Additionally, AdRoll announced attribute targeting within the ABM platform, which the company said can help marketers find new high-value leads by creating advertising campaigns that target attributes such as company size, job title and vertical. AdRoll ABM also leverages the AdRoll IntentMap, independent opt-in data sets for advertisers with over 1.2 billion digital profiles processed daily, designed to help B2B marketers identify and target leads who are similar to current high-value customers.
“AdRoll ABM helps to close the traditional disconnect between sales and marketing departments,” said Suresh Khanna, Chief Revenue Officer at AdRoll. “With robust platform integrations like Marketo and HubSpot, marketers can not only create campaigns targeting their key accounts but can also clearly see AdRoll’s impact directly in their CRM to improve the handoff to sales.”