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Excerpted with permission of the publisher, Wiley, from “Account-Based Marketing” by Chris Golec, Peter Isaacson, and Jessica Fewless. Copyright (c) 2019 by Chris Golec, Peter Isaacson, and [...]

Demandbase has expanded its partnership with Salesforce Pardot to deliver a new product integration designed to provide B2B marketers with a more efficient ABM experience.