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Demandbase has expanded its partnership with Salesforce Pardot to deliver a new product integration designed to provide B2B marketers with a more efficient ABM experience.

MRP, a predictive customer acquisition software provider, unveiled MRP Prelytix Version 2.2, with updates to its predictive analytics and ABM platform that aim to better identify and activate [...]

By Jennifer Toton, RollWorks Not too long ago, ABM was just another acronym that analysts used but few marketing professionals knew what it stood for and even fewer understood what it meant. Over [...]

Jabmo, an account-based marketing platform, raised €10 million (approximately $11.74M) in a round of funding led by Raise Ventures and Idinvest Partners. Jabmo, which recently rebranded from [...]

AnalyticsIQ, a predictive analytics and data provider, launched BusinessCore, a B2B marketing database that aims to provide key insights to drive ABM programs.

Engagio has released new ABM Automation capabilities designed to help marketers automatically respond to account engagement or lack thereof. ABM Automation builds on Engagio’s recent launch of [...]

InsideView, a targeting, sales and marketing intelligence company, released updates to its CRM data cleansing solution, InsideView Refresh, that aim to aim to improve data hygiene and accelerate [...]

By Bryn Powell, ON24 ON24 is a member of the ABM Leadership Alliance, which is a group of experts who provide B2B marketers with guidance and oversight on how to leverage technology to create a [...]

Demandbase launched its new targeting solution designed to use AI and intent data to more accurately target and engage buying committees within target accounts with their advertising.