Engagio has released new ABM Automation capabilities designed to help marketers automatically respond to account engagement or lack thereof.
ABM Automation builds on Engagio’s recent launch of ABM Smart Tools. It is positioned to use real-time data and send alerts to trigger automatic or on-demand action. The new features aim to empower marketers to respond at the account or contact level, as well as across multiple channels.
“Engagio’s ABM platform complements traditional marketing automation with an account-based lens and sophisticated engagement analytics,” said Jon Miller, Founder and CEO of Engagio, in a statement to Demand Gen Report. “Now, with ABM Automation, we’re able to take these account insights and take action. Marketers are no longer dependent on lead-based automation — they can now launch the right action to target accounts, automatically and at exactly the right time.”
