Engagio’s new ABM “Smart Tools” aims to help B2B marketers rapidly assess and understand target account health. The suite of ABM features is designed to make it faster and easier for marketers to visualize and measure multiple account funnels.
BACK OF THE BOX DETAILS
Smart Tools is positioned to understand account progression across all tiers of accounts. Marketers can use it to quickly understand account health and either optimize current programs or pass along critical information to activate sales.
- ABM Scorecard: Compare multiple account tiers to better understand the progression of accounts in each list;
- Quick Cards: Answer key questions on ABM performance to automatically identify accounts that need action, e.g. active target accounts with no sales touches in the last seven days; and
- Quick Links: Share insights across teams to ensure both marketing and sales see the same information and are aligned.
WHAT IT WORKS WITH/CONNECTS TO
Engagio is designed as an open ABM Platform that can integrate with Salesforce, Marketo, Eloqua, Hubspot and more.
Engagio is available to customers through a subscription. Smart Tools are included with Engagio’s ABM platform at no additional charge and are available directly from the analytics suite of the product.
Engagio has more than 200 customers including Apptus, AppDynamics and Snowflake.
WHAT ELSE YOU NEED TO KNOW
Engagio’s ABM Smart Tools are designed to help marketers take what’s happening across target accounts and understand when and how to take action. The tools aim to provide these insights in real-time and in a way that’s easy for revenue teams to understand and use.
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