InsideView, a targeting, sales and marketing intelligence company, released updates to its CRM data cleansing solution, InsideView Refresh, that aim to aim to improve data hygiene and accelerate ABM success.
InsideView Refresh includes new features positioned to help marketers cleanse contact and account data, as well as automatically verify email addresses on a biannual basis. The updates aim to eliminate duplicated and inaccurate data, improve email deliverability and drive higher response rates.
InsideView Refresh is positioned to integrate with CRM systems such as Salesforce and Microsoft Dynamics 365. According to the company, the new features will be available to Salesforce and Microsoft users in October and November, respectively.
“We see a tremendous surge in companies starting to do account-based marketing,” said Joe Andrews, VP of Marketing at InsideView, in a statement to Demand Gen Report. “One of the most important parts of any ABM program is knowing the right accounts and people to target … InsideView Refresh now adds the unique ability to cleanse and validate contact data and email addresses, which is critical for ensuring your ABM program investment pays off.”