AnalyticsIQ, a predictive analytics and data provider, launched BusinessCore, a B2B marketing database that aims to provide key insights to drive ABM programs.
BusinessCore is positioned to use various data sources to generate contact information and content preferences for target accounts and contacts. Insights can include whether a contact is a decision maker or influencer, impulsive or conscientious when making a decision and relationship-focused or price-oriented.
“We are passionate about moving the needle in the B2B marketing data world and we believe BusinessCore data can do that,” said Dave Kelly, CEO of AnalyticsIQ, in a statement. “Simply put, businesses don’t make decisions — people do. It is fundamentally important to understand professionals on an individual, human level so you can personalize your communication and ultimately meet their needs.”