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By Latane Conant, 6sense Any successful company knows that one of its most valuable relationships is with its channel partners. In fact, 75% of B2B sales will be done through some type of [...]

ABM is a worthy investment, according to 86% of marketers who say it boosts win rates. New research from TOPO also shows it enhances customer lifetime value (80%) and delivers higher ROI than a [...]

By Beau Scroggins, Radius  Radius is a member of the ABM Leadership Alliance, which is a group of experts who provide B2B marketers with guidance and oversight on how to leverage technology to [...]