New ABM features on Intercom’s customer messaging platform are designed to help marketers engage with target accounts through personalized live chat messages on their website. The features position business messengers as a key ABM channel, allowing marketers to use messaging to target the right website visitors at the right time to accelerate sales.
Intercom’s Messenger aims to enable businesses to provide personal and instant engagement. The platform is designed to identify contacts from a business’ target accounts as soon as they visit their website, automatically triggering a personalized message that connects sales directly to the prospects they want most.
In addition, Intercom’s new ABM features aim to help users increase sales and marketing alignment to boost efficiency, accelerate the marketing and sales funnel by connecting with target accounts in real-time and, ultimately, grow revenue from new and existing customers.
WHAT IT WORKS WITH/CONNECTS TO
Intercom is positioned to connect with Salesforce, Google Analytics, Slack and more.
The ABM features are available as part of Intercom’s Premium plan, which includes tools for marketing, sales and support teams.
SalesLoft uses Intercom to identify and prioritize prospects that arrive from their website more efficiently. The company said it drives an 8x increase in demo appointments booked through Intercom’s live chat.
WHAT ELSE YOU NEED TO KNOW
Intercom’s new ABM features are a key component of the company’s promise to help customers achieve faster growth through better customer relationships. The platform is designed to keep a record of all customer data in a single location so businesses can track every point of communication across the customer lifecycle — from prospect, to free trial user, to paid user.
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