Account-Based Retargeting from RollWorks, a division of AdRoll Group, is designed to increase the likelihood of closing a deal by amplifying the digital ad campaign and expanding retargeting to other key decision makers at high-intent accounts.
BACK OF THE BOX DETAILS
The new feature is positioned to map site visitors to accounts, and then expand reach into key decision makers and new buyers at those accounts. RollWorks also offers firmographic and user filters — with no required target account list — to produce a high-performing, account-centric retargeting campaign.
WHAT IT WORKS WITH/CONNECTS TO
Customers can connect RollWorks to Salesforce, Marketo or HubSpot.
Account-Based Retargeting is available to all RollWorks customers at no additional cost. RollWorks is priced on a monthly SaaS fee for the managed service, with additional media fees associated with the advertising purchased to reach targets.
RollWorks customers include several mid-sized technology companies, such as Oracle + Dyn, Digital Guardian and Transpay.
WHAT ELSE YOU NEED TO KNOW
Account-Based Retargeting aims to enable users to increase the likelihood of winning new business by targeting accounts that show buying intent via site visits and reaching the broader buying committee at high-intent accounts. It is also positioned to leverage user-level filters and audience amplification to improve targeting efforts and optimize ROI of ad spend.
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