TechTarget Priority Engine is a purchase intent insights platform designed to identify and engage real people at target accounts who are looking for solutions. It aims to help companies instantly see which target accounts are in market and who is on the buying team, all prioritized by their relevant research, buying behavior and engagement.
Priority Engine is a SaaS-based solution that is positioned to provide direct, real-time access to ranked accounts and named prospects who are actively researching purchases in specific technology categories. It intends to deliver advanced views on the topical interests of buying teams, vendors under consideration and currently installed technologies at organizations within a company’s active total addressable market.
Accounts are scored and ranked by engagement in market (recency, velocity and relevancy of activity) and engagement directly with your brand (vendor website visits, direct engagement with your content and advertising) to help marketing and sales teams select the right accounts, find the right buying team contacts and deliver the right purchase intent insights to engage them effectively.
Account and prospect intelligence are positioned to sync to CRM and MAP systems, so businesses can orchestrate more effective ABM campaigns and sales plays. Results from ABM programs are presented in a ROI Dashboard that includes engagement and projected pipeline from target accounts.
WHAT IT WORKS WITH/CONNECTS TO
TechTarget Priority Engine is designed to connect directly to all MAP and CRM systems in the market, as well as other third-party platforms via API.
The platform is available via annual subscription with maximum user and export caps. Subscriptions are available in more than 700 technology-specific segments worldwide. Companies can subscribe to data in one or multiple market segments. Increased prospect exports as well as lead, brand and sales acceleration services can be layered in.
More than 400 organizations use Priority Engine, including Fuze, Microsoft, Masergy, HPE and Oracle.
WHAT ELSE YOU NEED TO KNOW
TechTarget Priority Engine aims to improve marketing and sales by providing direct access to real buyers at priority-ranked accounts. It is positioned to provide account-based information and named, GDPR-compliant prospects doing research, which enables activation capabilities for clients. Other services include content syndication, account-based digital advertising and Confirmed Projects sales qualification.