6sense, an account-based orchestration platform, has launched a Native Retargeting solution designed to enable customers to programmatically serve display ads to all website visitors or visitors from target accounts.
Native Retargeting uses 6sense’s integrated intent network, account identification capabilities and AI-driven predictions to help users identify, prioritize and engage visitors who fit a company’s ideal customer profile, automatically tailoring ads to cater to their interests and needs. The solution also provides account-based ad reporting for marketers looking to better understand their outreach and campaigns’ impact on target account engagement.
“Our strategy is to provide customers access to the broadest network of advertising inventory, and then overlay our patented company identification and AI capabilities to ensure campaigns reach their ideal accounts and personas — and generate the highest possible ROI,” said Viral Bajaria, CTO and Co-Founder of 6sense, in a statement. “Marketers of any experience level can use 6sense to launch micro-targeted, programmatic display campaigns for buyers across all stages of the purchase journey. Recognition from industry analysts, combined with the results our customers are generating, shows that our industry-leading intent, account identification, predictive and display capabilities set 6sense apart from the competition.”
