In ABM In Action, Targeting Tools

Demandbase, an end-to-end ABM software provider, unveiled new enhancements to its Personalization product. The additions — Site Customization and Forms Enrichment — are designed to deepen users’ ability to personalize content and increase conversion rates.

Site Customization enables go-to-market teams to create unique site experiences for their target accounts and enhance them through Demandbase’s dynamic list selectors. Key features include:

  • A more intuitive user interface;
  • The ability to share customized experiences with a preview link; and
  • Personalized ads and landing pages that are tailored to the account lists at each stage in the buyer’s journey.

Forms Enrichment helps Demandbase users create unique web forms with minimal fields while still capturing detailed information about the user.

“ABX is rooted in an intense focus on the customer at every stage of the buying cycle, using intelligent insights to know when and how to engage and what to say to each account,” said Jon Miller, Chief Marketing and Product Officer at Demandbase. “Your website is one of the most important interactions a customer or prospect can have with your brand, which is why it’s critical that your website experience should be as personalized as email or other channels. Our new features for Demandbase Personalization make it easy to deliver the right website experience and elevate the entire journey.” 

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