In ABM In Action

Triblio, an account-based marketing company recently acquired by IDG, has released a new ABM module designed to automate and scale high-performing multichannel campaigns.

The Triblio Orchestrator is an extension to the company’s existing platform that aims to help marketing and sales teams prioritize and segment their total addressable market and reach them with the right messaging at the right time.

“When we designed the Triblio Orchestrator, we wanted to help marketers execute predictive orchestration by activating intent data and unifying the buyer experience across both sales and marketing channels,” said Andre Yee, Founder and CEO of Triblio, in a statement. “We see predictive orchestration as the future of ABM, and Triblio is excited to be leading the charge in bringing these innovations to the market.”

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