Uberflip, a content experience platform, and PFL, a direct mail automation and sales enablement solution, announced a new partnership designed to enhance ABM campaigns by connecting digital content destinations and direct mail.
Starting today, joint customers can enable custom triggers in their Uberflip Sales Streams and send automated direct mail campaigns via PFL that are based on Uberflip content consumption. In doing so, the companies aim to help marketers create scalable ABM campaigns that boost engagement, accelerate pipeline and improve marketing and sales alignment.
“This partnership ensures that customers and prospects are consuming tactile pieces with a matching digital experience. In doing so, it strengthens marketing and sales teams’ approach to attracting and engaging prospects both on and offline,” said Craig Varljen, Head of Channels at Uberflip, in a statement. “Being able to deliver data-fueled personalized experiences across multiple channels is the key to winning deals and building brand loyalty in a customer-first era, and our partnership with PFL will enable marketers to do just that at scale.”