In ABM In Action, Uncategorized

MRP Prelytix, a predictive ABM platform, promoted its Senior VP of Product Pierre Custeau to Chief Technology Officer (CTO). Custeau will be responsible for expanding enterprise marketing buyers’ ability to forge meaningful, personalized customer relationships. He will report directly to the company’s new CEO Scott Matthews.

Custeau has more than 20 years of marketing technology and global product leadership experience. As MRP’s Senior VP of Product, he helped expand the company’s use of AI and machine learning data to generate higher responses, pipeline and revenue. He also served as VP of Product Management for Oracle Eloqua and in multiple senior consulting, R&D and product management roles at Aptean, Infor and more.

“Pierre’s product leadership has been vital in establishing MRP as the only enterprise-class ABM platform and the first choice for ABM success for large global organizations with sophisticated marketing and sales teams,” said Matthews in a statement. “As CTO, his vision and expertise ensure that our clients’ success remains at the center as we prepare to once again raise the bar on enterprise ABM with the next version of MRP Prelytix.”

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