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Written by Kent Ragen, Demandbase It’s no secret that agencies are in a life-or-death struggle to maintain their relevance. Programmatic and AI-driven solutions are putting pressure on service [...]

ZenIQ, an ABM and sales orchestration platform, has announced a partnership with HG Data, an intelligence company for B2B technology marketers. The partnership positions both companies to help [...]

KickFire, an IP address intelligence and identification technology company, announced that it has partnered with Metadata.io, a demand generation and account-based targeting solution. The [...]

Co-written by Patrice Greene, Inverta If you’re searching for a more strategic vision of account-based marketing, or if you’ve wondered why the hype of technology is so common and changing, this [...]

With the amount of data — and technology — available to today’s ABM practitioners, B2B organizations are now positioned to refine their target account lists on a granular level. Roughly 85% of [...]