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Terminus, an ABM execution platform, released new features designed to help marketers unify account intelligence from first- and third-party sources and better orchestrate multi-channel engagement.

By Justin Keller, VP of Marketing, Sigstr Sigstr is a member of the ABM Leadership Alliance, which is a group of experts who provide B2B marketers with guidance and oversight on how to leverage [...]

Phononic, a solid-state cooling solutions provider, was looking to attract a new, niche market by rolling out a fresh account-based strategy. The company decided to use account-based advertising [...]