In ABM In The News

Terminus, an ABM execution platform, released new features designed to help marketers unify account intelligence from first- and third-party sources and better orchestrate multi-channel engagement.

The company updated its Engagement Models, which are now positioned to send alerts to sales reps when a specific product, service, topic or account is spiking so they can personalize and improve their outreach.

Terminus also extended its account-based advertising solution with in-platform retargeting and international display advertising capabilities — aiming to broaden a user’s reach toward target accounts. In addition, the company released full integrations with BrightFunnel and Bombora into the Terminus Account Hub for deeper account intelligence.

According to the company, the updates are designed to help users better leverage behavioral, intent and engagement data to identify and target key accounts, as well as engage account decision makers throughout the buying journey and across geographies.

“We are really excited to extend this platform from its initial launch earlier this year to incorporate new data sets and help marketers easily drive and measure engagement within their absolute best target accounts,” said Bryan Brown, CPO of Terminus, in a statement.

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