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Editor’s Note: This is Part III of Mark Ogne’s “Let’s Grow This ABM Thing” series here on ABM In Action. You can review earlier articles: Part I and Part II. Targeting is the key mechanism to [...]

Uberflip, a content experience platform, and PFL, a direct mail automation and sales enablement solution, announced a new partnership designed to enhance ABM campaigns by connecting digital [...]

Account-based marketing is no longer just a buzzword — the practice has seen considerable growth and practitioners are reaping the benefits of more targeted engagement with buyers. After years of [...]

By Steve Watt, Quarry

Metadata aims to help marketers optimize account-based advertising campaign performance by using AI and multivariate testing to execute hundreds of campaigns in a few clicks.