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6sense, an account engagement platform, raised $125 million in Series D funding, which brings its valuation to $2.1 billion. D1 Capital Partners led the round with participation from Sapphire [...]

Folloze, a B2B personalized marketing platform, revealed season two of its Account-Based Experience (ABX) Masterclass program, which will run throughout March and April. The new season will [...]

Within the portfolio of demand generation, ABM has made itself a home amongst more traditional strategies with its power to personalize messaging, unite internal teams and utilize intent signals. [...]

IDG, a media, event and research company, launched Popular Demand with Triblio, a new tool designed to help technology marketers simplify the ABM journey from sales engagement to sales [...]

Salesforce added two account-based marketing (ABM) innovations to its Digital 360 platform: Einstein Key Account Identification and Accounts as Campaign Members. The new capabilities will enable [...]

By Deanna Ransom, Televerde When customers feel heard, they begin to trust, refer a company to colleagues, friends and family, and spend more money. One-to-one customer relationships can build [...]