IDG, a media, event and research company, launched Popular Demand with Triblio, a new tool designed to help technology marketers simplify the ABM journey from sales engagement to sales activation. The launch comes a few months after IDG acquired Triblio, a move that combined an ABM platform with a global media tech company to empower marketers to reimagine how they interact with buyers.
Popular Demand with Triblio combines Triblio’s sales activation platform with IDG’s first-party data to address the challenges technology marketers are facing in their ABM journeys, which includes targeting buyers at the right companies to generate new leads. The end-to-end solution also closes the gap between marketing and sales, allowing them to amplify their funnels and promotions for deeper engagement.
Additional capabilities include:
- Data/targeting that leverages first-party data to help marketing and sales teams surround and engage target accounts;
- Sales activation via Triblio to help sellers identify the specific interests and needs of target accounts to inform their ABM strategies and marketing; and
- Dynamic dashboards that collect all account reporting information for a unified view of target account activity.
“Be wherever your audience is,” said Matt Yorke, Global CRO, IDG Communications, Inc., in a statement. “That is the Popular Demand with Triblio promise, surrounding your prospects using IDG’s unmatched first-party data and nurturing the right buyers through to sales activation. No matter what your martech stack looks like, our first solution with Triblio will simplify your ABM efforts and drive performance efficiencies against those accounts at a local, regional or global scale.”