Terminus Announces Acquisition Of Zylotech To Launch CDP
Account-based marketing (ABM) platform Terminus acquired B2B intelligence platform Zylotech to enhance the accuracy of its customer data. Terminus plans to rebrand the company [...]
Drift Sales Seat Analyzes Intent Signals For Account Prioritization
The Sales Seat solution from Drift is designed to unify sales data and highlight which accounts and buying committees are the most engaged in the pipeline, allowing users to [...]
MRP Research: ABM Campaigns Are Responsible For 25% Of Marketing Revenue
Account-based marketing (ABM) generates at least 25% of marketing attributed revenue within organizations — but over 40% of ABM programs produce negative, uncertain or unmeasured revenue impact, [...]
How ProfitWell Increased Enterprise Deals By 111% With A Person-Based ABM Approach
The pros of a digital-first world? Target accounts are more accessible, and it’s easier than ever to generate intent and engagement data on prospects. The cons? Everyone knows it — and everyone [...]
How SAE International Prepared To Deliver Marketing Qualified Accounts To Dispersed Global Sales Team
It’s a story most B2B organizations know all too well — the desire to scale their account-based marketing (ABM) programs but struggling to align internally, streamline data and open lines of [...]
How Customer Data & Customer Experience Platforms Will Accelerate ABX Adoption
By Khullani M. Abdullahi, ABXBlueprint.com As companies increasingly adopt account-based marketing (ABM) programs, the thought of expanding such strategies to include customer experience (CX) and [...]
