I Call ‘ABS’ On More Account-Based Acronyms
By Mark Ogne, ABM Consortium Customer experiences. Digital experiences. Employee experiences. Product experiences. Retail experiences. “Experiences” is the term du jour, a ubiquitous catch-all [...]
Executive Q&A: Demystifying ABM Advertising With Jon Miller
Account-based advertising is hot right now — 66% of marketers cited account-based advertising as a top delivery channel in Demand Gen Report’s “ABM Benchmark Survey,” and one-third indicated they [...]
ZoomInfo Introduces New ABM Platform
MarketingOS, a new ABM platform from ZoomInfo, was designed to enable sales and marketing teams to work cohesively to convert leads into buyers, maximizing a previously untapped opportunity for [...]
6sense Secures $200M In Series E Funding To Accelerate GTM Strategies
6sense, an account engagement platform, secured $200 million in a Series E funding round, bringing its total valuation to $5.2 billion 10 months after its $125 million Series [...]
RollWorks Infuses G2 Buyer Intent To Strengthen Account Prioritization Capabilities
ABM platform RollWorks, a division of NextRoll, partnered with software marketplace G2 to help mutual customers capture multi-faceted, account-level intent signals to [...]
ZoomInfo Spotlights New ABM Platform MarketingOS; Unveils Revenue OS
ZoomInfo, a GTM software, data and intelligence platform, introduced RevOS, its new operating system for revenue professionals. The product ecosystem seeks to provide a unified system for sales, [...]
Demandbase Academy Adds ABX Certification Course
Demandbase, an end-to-end ABM platform, expanded its Demandbase Academy with a new Account-Based Experience (ABX) Certification. The ABX Certification is designed to lead [...]
Agent3 Acquires Oneninefive To Accelerate Delivery Of Account-Centric Demand Gen At Scale
Agent3, an end-to-end ABM provider, acquired demand generation specialist oneninefive to help enhance its ability to deliver account-centric demand gen programs to its global customer [...]
