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It’s time to break your ABM high score — no cheat code required. For the second year, Demand Gen Report is presenting the B2B Marketing Exchange: Next Level ABM event, which features expert [...]

ServiceNow is a cloud computing platform designed to help companies manage digital workflows. The company’s goal was to have its field marketing managers be the last mile to ensure all teams [...]

Conversica, Inc., a provider of conversational AI solutions, enhanced its Conversational ABM platform through a new integration with account engagement platform 6sense. The [...]

Madison Logic (ML), an ABM platform, announced a new LinkedIn integration to enable data-driven multichannel ABM activation and measurement. This integration is the latest release [...]

Casted, an amplified marketing platform, released Casted Insights, a new firmographic data solution aimed to help empower marketing and revenue teams with account-level contact [...]

The Marketing Practice (TMP) acquired account-based experience (ABX) specialists Campaign Stars to empower customers to deliver greater ABX. The acquisition is the B2B marketing agency’s second [...]