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Hunter & Bard, an account-based marketing (ABM) agency, partnered with Folloze, a buyer experience platform, to join the Folloze as a Service Technology (FaaST) program and bring data-driven [...]

RollWorks offer four service packages for its account-based platform, which are designed to help B2B companies of all sizes/budgets to maximize access to ABM data for engaging target prospects. [...]

When ABM was first introduced to the B2B world, it sparked an industry-wide arms race to deploy the most successful, wide-reaching strategy that would engage the most leads, close the most deals [...]

Demandbase, an end-to-end ABM platform, released a unified sales intelligence and account engagement platform that directly integrates into a user’s CRM. The new platform seeks to bring together [...]

ABM platform RollWorks, a division of NextRoll, launched Accelerate, a new program that takes a hyper-prescriptive, consultative approach toward helping B2B companies strengthen [...]