During the B2B Sales & Marketing Exchange that took place earlier this month, attendees were lucky enough to have an entire track dedicated to ABM strategies — as well as one keynote. [...]
By Ben Goldman, Anteriad B2C marketers aren’t the only group affected by a move away from third-party cookies. B2B marketers are perhaps more affected — their entire business model relies on [...]
Intellimize, an intelligent website conversion and dynamic personalization platform, unveiled new capabilities that include improved scalable account-based marketing (ABM) features to help [...]
RollWorks, an ABM platform and division of RollWorks, teamed up with Postal.io, an offline engagement platform, to help B2B organizations create automated offline campaigns that provide [...]
Marketers are still adjusting to the post-pandemic/hybrid work culture while re-learning how to optimize their ABM strategies. By identifying the right accounts and prioritizing personalization, [...]