By Taylor Young, Terminus B2B marketing has reached an inflection point: Changing market dynamics and data privacy trends have left marketing teams scrambling, feeling overwhelmed and often [...]
LHP Engineering Solutions is well-established in the automotive space, as its history includes servicing several “big name” companies for more than 20 years. But here’s the caveat: The company [...]
Demandbase, an end-to-end ABM platform, enhanced the people-based advertising capabilities in its B2B demand-side platform (DSP) to help users prioritize specific individuals (in [...]
Winning by Design (WbD), a B2B revenue consulting and training company, launched a new Customer Success (CS) Operating Model and has updated multiple courses across its global Revenue [...]
Foundry, an IDG, Inc. company and B2B media and martech provider, launched its proprietary intent data product, Foundry Intent, marking the company’s first major release since it [...]