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By Mary Gilbert, Folloze As we near the end of Q4 (one of the most challenging quarters B2B tech has seen in a while), ABM leaders are finding themselves needing to pivot quickly. For many [...]

Integrate, a precision demand marketing (PDM) platform, revealed new product features designed to help provide greater insight into cross-channel campaign performance by account, automate target [...]

RollWorks, an ABM platform and division of NextRoll, announced the beta version of Contact Insights, a capability designed to help B2B sales teams prioritize and develop more personalized [...]

Given the current economic climate and uncertainties about what’s ahead, sound planning is more important than ever. Recent Forrester research provided insights on how B2B marketing executives, [...]