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    Category

    Monthly Archive for: "May, 2023"
     How To Create A Winning ABM Strategy

    How To Create A Winning ABM Strategy

    May 22, 2023

    By GNW Consulting This is an excerpt from “The Ultimate Guide to Account-Based Marketing” from GNW Consulting. Read the entire piece here. Maybe you’re launching an ABM program for [...]

    Read More
     How Amplience Achieved A 6.5X Higher Conversion Rate From Activity To First Meeting

    How Amplience Achieved A 6.5X Higher Conversion Rate From Activity To First Meeting

    May 22, 2023

    Amplience, a digital experience platform, was seeking greater visibility into its global partner-fueled sales funnel. But that wasn’t the only roadblock: The company also needed better insights [...]

    Read More
     LinkedIn Relationship Explorer Seeks To Surface Top Decision Makers At Key Accounts

    LinkedIn Relationship Explorer Seeks To Surface Top Decision Makers At Key Accounts

    May 22, 2023

    LinkedIn Sales Solutions’ portfolio of solutions leverages people-powered data and insights to help sales organizations focus on accounts with the most opportunity and develop relationships with [...]

    Read More
     MRP Welcomes Christopher Rack As New CEO

    MRP Welcomes Christopher Rack As New CEO

    May 18, 2023

    Quick Scoop: MRP, a provider of account-based technology and solutions, appointed Christopher Rack as its new CEO. Rack will report directly to Seamus Keating, CEO of parent company FD [...]

    Read More
     People.ai Enhances Account Planning Feature With The Release Of AccountGPT

    People.ai Enhances Account Planning Feature With The Release Of AccountGPT

    May 18, 2023

    Quick Scoop: People.ai, a provider of revenue intelligence, released AccountGPT, an AI-driven enhancement to its account planning application. This new feature seeks to help [...]

    Read More
     The Great MQL Debate: Can Focusing On Fit Generate Higher Quality Leads?

    The Great MQL Debate: Can Focusing On Fit Generate Higher Quality Leads?

    May 18, 2023

    There are some rivalries that are just legendary: The Hatfields and The McCoys, Biggie and Tupac, Steve Jobs and Bill Gates… and in the marketing world, the rivalry is between MQL deniers [...]

    Read More
     StackAdapt Releases In-Platform ABM Targeting & Measurement Advertising

    StackAdapt Releases In-Platform ABM Targeting & Measurement Advertising

    May 5, 2023

    Quick Scoop: StackAdapt, a programmatic advertising platform, revealed a self-service, in-platform solution for ABM targeting and measurement. The new feature is designed to help users target [...]

    Read More
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