In ABM In The News

Folloze, a provider of a personalization platform for B2B marketers, unveiled a new Personalized Marketing Platform designed to help B2B marketers deliver relevant and contextual experiences across every stage of the customer lifecycle. Powered by data-driven machine learning and intelligence, the Folloze Personalized Marketing Platform aims to support ABM strategies by delivering one-to-one experiences that fuel top-line revenue while optimizing lifetime value and future growth.

Features of the platform include:

  • Content Intelligence Center: A recommendation, analytics and management service designed to engage customers at the right time with the most relevant and highest-performing content. To consistently optimize these content experiences, the platform uses AI-based self-learning from fellow marketing teams, data-tagging and matching rules.
  • Data Services: The platform combines multidimensional data from first- and third-party account data sources, including embedded firmographic, business context and intent, according to the announcement.
  • Personalization Studio: A drag-and-drop authoring environment that aims to help marketing teams quickly execute high-impact personalization campaigns at any scale.
  • Sales Activation: This feature is designed to help marketers create and execute highly targeted and personalized campaigns – across every stage of the customer lifecycle – for their sales counterparts.
  • Account Engagement Analytics: By scoring and measuring both account engagement and topics of interest, the application intends to deliver timely insights to sales and marketing teams and dynamically informs next steps for each unique customer journey.

“For every B2B company, data-driven account-based engagement represents the new table stakes for fueling long-term growth,” said David Brutman, Chief Product Officer and Co-Founder of Folloze, in a statement. “Companies that fail to act will be at a significant competitive disadvantage in the marketplace. The Folloze Personalized Marketing Platform empowers revenue marketing teams to break free from the limitations of legacy systems that were designed for automating top-of-the-funnel demand generation activities. Through real-time and contextual personalization, Folloze makes it easy for marketers to scale their account-based marketing programs and build personalized customer journeys that drive the right action.”

Recommended Posts