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With many marketing teams reassessing strategies amid a disappearing event calendar, keeping the engagement engine running has become increasingly challenging. As B2B brands dialed in their focus [...]

Folloze, a provider of a personalization platform for B2B marketers, unveiled a new Personalized Marketing Platform designed to help B2B marketers deliver relevant and contextual experiences [...]

RollWorks, the ABM subdivision of the digital marketing company NextRoll Inc., announced a new partnership with Marketo that will combine Marketo Engage with RollWorks’ account-based marketing [...]