The partnership aims to connect technology from Lattice Engines with Engagio to help users perform seamless, more effective ABM strategies that drive revenue. The new Lattice Atlas platform is positioned to provide marketers with enhanced data insights to help segment target audiences. Users can then apply this data in the Engagio platform to create omnichannel marketing campaigns that engage target audiences with personalized messaging.
“Engagio has been dedicated to helping customers create an account foundation by creating and measuring customer engagement, and scaling the benefits of automation with the personalization benefits of the human touch,” said Jon Miller, CEO and Founder of Engagio, in a statement. “This partnership enables our customers to enrich their campaigns with the data and insights from Lattice and we are excited to see how our clients will utilize the two platforms to drive ABM at scale.”