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ALTHOUGH ACCOUNT-BASED marketing isn’t new, interest in it has escalated recently, which research and analyst firm Forrester said can be partially attributed to a “frenzy of interest” to align [...]

When you consider that roughly half of the organizations implementing ABM have had the strategy in place for less than a year, according to recent Demand Gen Report research, it is no surprise [...]

WHEN MEASURING ABM success, marketers are noticing that tracking engagement within target accounts is enabling marketing and sales to work together to create valuable relationships with targets [...]

AS A COMMERCIAL printing and mailing company, one of PFL’s strengths is reaching potential customers through direct mail. But when the company launched its account-based marketing (ABM) strategy [...]

ONE OF the fundamental questions of moving to an account-based marketing strategy is which accounts to target. The reality for many companies who have been rushing to get ABM in place is that [...]

With a growing number of B2B organizations looking to adopt an ABM strategy, many are looking for models or blueprints on how to roll out this targeted approach within their company. To address [...]

COMPANIES THAT have adopted ABM have shifted their conventional success metrics from MQLs to more revenue-focused goals. Event planning software provider Social Tables is a prime example. The [...]

BEFORE implementing an account-based marketing strategy, video marketing company Vidyard had a lead problem. “We were generating a lot of leads through a lot of different channels, but we were [...]

GLOBAL DEMAND GENERATION agency Televerde has found success during the year it has been practicing account-based marketing by segmenting its top accounts. That helps the company expand its share [...]

COMMVAULT SYSTEMS, a backup and recovery company that targets enterprise buyers, is a David among Goliath competitors that include IBM, PNC and Veritas. “We have been the No. 1 vendor in the [...]