AN EFFICIENTLY segmented database can impact multiple aspects of an account-based marketing strategy. When Vindicia, a provider of subscription billing and recurring payment solutions, aligned [...]
WITH THE RECENT closing of $88 million in funding, and ranking as one of the fastest-growing technology brands by Deloitte, chances are you will hear more about Apttus. A leader in the [...]
Alfresco, a ten-year-old enterprise content management and business process management software company, started its ABM journey 18 months ago in order to move to a targeted account model around [...]
ALTHOUGH ACCOUNT-BASED marketing isn’t new, interest in it has escalated recently, which research and analyst firm Forrester said can be partially attributed to a “frenzy of interest” to align [...]
When you consider that roughly half of the organizations implementing ABM have had the strategy in place for less than a year, according to recent Demand Gen Report research, it is no surprise [...]
WHEN MEASURING ABM success, marketers are noticing that tracking engagement within target accounts is enabling marketing and sales to work together to create valuable relationships with targets [...]
AS A COMMERCIAL printing and mailing company, one of PFL’s strengths is reaching potential customers through direct mail. But when the company launched its account-based marketing (ABM) strategy [...]
