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Quick Scoop: Anteriad, a full-funnel B2B marketing solution, acquired BNZSA, a global B2B marketing agency, to provide clients with access to the combined company’s global scale and reach, [...]

Quick Scoop: Momentum ITSMA, a growth consultancy and ABM firm, revealed its acquisition of Grist, a thought-leadership services provider, to help clients achieve more revenue growth by [...]

When Whitney Slavin joined password manager and vault app LastPass, it was in the process of separating from its parent company and establishing itself as its own entity. Simultaneously, Slavin [...]

TechTarget, Inc., a provider of B2B technology purchase intent data and services, updated its Priority Engine offering by integrating Confirmed Projects intelligence into the platform. [...]

Quick Scoop: Terminus, an account-centric platform for revenue growth, released Prospect Engine, a new data solution that seeks to uncover previously unknown, high-quality accounts and [...]

Kopis is a custom software development and consulting company that provides high-impact software and cloud solutions. Its award-winning team has operated for more than 20 years servicing business [...]

Full Circle Insights, a marketing and sales performance measurement solutions provider, teamed up with Bombora, a B2B intent data solutions provider, to enable Full Circle ABM users to [...]

Demandbase, a go-to-market platform, released Demandbase Intent, which aims to empower organizations to leverage timely and accurate buying signals within their predictive models, data stores and [...]

Account-based marketing platform RollWorks, a division of NextRoll, introduced RollWorks In-Market Account Finder, a free capability designed to help organizations discover sales-ready accounts [...]

Despite ABM’s relative popularity, practitioners are still learning the ropes. According to Demand Gen Report’s “2022 ABM Benchmark Survey Report,” 45% of marketers are in the early stages and [...]