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Walker & Dunlop is an organization that finances commercial real estate properties. The company’s SVP of marketing, Chris Zegal, is always focused on strengthening and expanding the [...]

The formula for rolling out and scaling an ABM program is far from an exact science. Companies wrestle with defining their ICP, building out their initial target lists, setting goals and many [...]

Despite ABM’s lucrative nature — a third of marketers haven’t seen more than 50% ROI on ABM efforts — organizations are still struggling with choosing the right target accounts. New research from [...]

Madison Logic, an ABM platform, launched its new ABM Success Series. The series includes a collection of customer-led webinars, testimonials and events that showcase how B2B marketers from [...]

Full Circle Insights debuted Full Circle ABM, a martech solution designed to help B2B marketers track account engagement from both digital and non-digital campaigns within an account funnel. Full [...]

RollWorks, an ABM platform and division of NextRoll, partnered with intent data provider Bombora and gifting platform Sendoso to launch the RollWorks ABM Play [...]

During the B2B Sales & Marketing Exchange that took place earlier this month, attendees were lucky enough to have an entire track dedicated to ABM strategies — as well as one keynote. [...]

By Ben Goldman, Anteriad B2C marketers aren’t the only group affected by a move away from third-party cookies. B2B marketers are perhaps more affected — their entire business model relies on [...]

Intellimize, an intelligent website conversion and dynamic personalization platform, unveiled new capabilities that include improved scalable account-based marketing (ABM) features to help [...]

RollWorks, an ABM platform and division of RollWorks, teamed up with Postal.io, an offline engagement platform, to help B2B organizations create automated offline campaigns that provide [...]