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RollWorks, an ABM platform, announced Sales Insights for HubSpot, a new solution that seeks to help B2B marketing and sales teams optimize their ABM strategy and [...]

It’s time to break your ABM high score — no cheat code required. For the second year, Demand Gen Report is presenting the B2B Marketing Exchange: Next Level ABM event, which features expert [...]

ServiceNow is a cloud computing platform designed to help companies manage digital workflows. The company’s goal was to have its field marketing managers be the last mile to ensure all teams [...]

Conversica, Inc., a provider of conversational AI solutions, enhanced its Conversational ABM platform through a new integration with account engagement platform 6sense. The [...]

Madison Logic (ML), an ABM platform, announced a new LinkedIn integration to enable data-driven multichannel ABM activation and measurement. This integration is the latest release [...]

Casted, an amplified marketing platform, released Casted Insights, a new firmographic data solution aimed to help empower marketing and revenue teams with account-level contact [...]

The Marketing Practice (TMP) acquired account-based experience (ABX) specialists Campaign Stars to empower customers to deliver greater ABX. The acquisition is the B2B marketing agency’s second [...]

Folloze, a buyer experience platform, and GetIT, an end-to-end marketing agency, partnered to package the Folloze B2B Buyer Experience Platform with GetIT’s ABM solutions for the technology, IT [...]

It’s a small world, and with all the technological advances in recent years, it’s only getting smaller — and more lucrative. For Europe, specifically, it’s estimated that the continent’s economic [...]

6sense, an account engagement platform, released its 6sense Revenue AI program to capture anonymous buying signals, target accounts and recommend the right channels and messages to increase [...]