RollWorks Teams Up With Drift To Enhance Conversational Chat
RollWorks, an ABM platform, partnered with Drift, the Conversation Cloud company, to help B2B marketers improve engagement, sales velocity and customer support. The [...]
Point Of View: ABM Is NOT Just ‘Marketing As Usual’
Lorena Harris, The Pedowitz Group Let’s start with The Pedowitz Group’s (TPG) definition of ABM: “ABM is a coordinated program to target and engage a defined set of accounts across all marketing [...]
