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Account-based marketing platform RollWorks, a division of NextRoll, introduced RollWorks In-Market Account Finder, a free capability designed to help organizations discover sales-ready accounts [...]

Casted is an Amplified Marketing Platform and podcast and video solution designed for enterprise marketers. Casted’s platform seeks to empower B2B companies to activate, amplify and attribute [...]

Despite ABM’s relative popularity, practitioners are still learning the ropes. According to Demand Gen Report’s “2022 ABM Benchmark Survey Report,” 45% of marketers are in the early stages and [...]

By Tom O’Regan, Madison Logic During times of economic uncertainty, marketers need to understand the evolving purchase decision-maker patterns and reevaluate their strategies accordingly. Defined [...]

Full Circle Insights, a marketing and sales performance measurement solutions provider, teamed up with Bombora, a B2B intent data solutions provider, to enable Full Circle ABM users to leverage [...]

Terminus, an ABM platform provider for revenue growth, named Natalie Cunningham as Chief Marketing Officer and Carter Lassy as Chief Product Offer. Prior to her new role as CMO, Cunningham served [...]

RollWorks, an account-based marketing (ABM) platform and division of NextRoll, unveiled the open beta of Keyword Intent, a new intent data solution layered with insights from B2B intent [...]

By Mary Gilbert, Folloze As we near the end of Q4 (one of the most challenging quarters B2B tech has seen in a while), ABM leaders are finding themselves needing to pivot quickly. For many [...]

RollWorks, an ABM platform and division of NextRoll, announced the beta version of Contact Insights, a capability designed to help B2B sales teams prioritize and develop more personalized [...]

Given the current economic climate and uncertainties about what’s ahead, sound planning is more important than ever. Recent Forrester research provided insights on how B2B marketing executives, [...]