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Madison Logic (ML), an ABM platform, announced a new LinkedIn integration to enable data-driven multichannel ABM activation and measurement. This integration is the latest release [...]

Gil Barzilay, Anteriad B2B marketers have turned an important corner in their ABM approach: With most prospects working from home, many practitioners are starting to incorporate more B2C-style [...]

ABM is getting more human in a digital-first world. Organizations are beginning to focus more on 1:1 experiential ABM programs, blending account-based plays and traditional demand gen to build [...]

ABM platform RollWorks, division of NextRoll, launched Journey Stages, a solution that aims to provide B2B marketing and sales teams with deeper insights for go-to-market initiatives. Journey [...]