ABM is getting more human in a digital-first world. Organizations are beginning to focus more on 1:1 experiential ABM programs, blending account-based plays and traditional demand gen to build [...]
Uberflip Enrichment from content experience platform Uberflip is an enhanced offering within Uberflip Analytics that provides customers with buyer-level content insights. Back-Of-The-Box Details [...]
ABM is simple, right? Marketers just have to understand their audience, coordinate a set of programs, initiate sales team follow up, measure it across the funnel and utilize technology to scale [...]
G2, a business software and serviews reviews platform, expanded its ABM integration stack through partnerships with 6sense, Demandbase, RollWorks and Triblio. The company [...]
By Tania Russo, 3D2B By now, most companies recognize the value of ABM, as marketing leaders report that ABM increases average deal size and annual revenue. And according to Terminus’ “2020 State [...]
ABM platform RollWorks, a division of NextRoll, appointed Mihir Nanavati as its new President. Nanavati, former EVP of NextRoll, has led RollWorks from inception to launch, paving the way [...]
6sense, an account engagement platform, acquired technographic data provider Slintel to build a complete go-to-market (GTM) platform that helps users drive predictable revenue through [...]
