Uberflip Enrichment from content experience platform Uberflip is an enhanced offering within Uberflip Analytics that provides customers with buyer-level content insights.
While Uberflip customers always had access to powerful content engagement and performance analytics, the buyers behind that data were previously anonymous. Enrichment goes deeper, leveraging an integration with the customer’s marketing automation platform to deliver information like a buyer’s name, location, company details, lead status and more.
With the new Enrichment capability, customers can also view details about how their targeted accounts are interacting with content, which helps them craft better content and distribution paths. This precision represents the next echelon of analytics, through which buyer insights are unlocked at the content level, allowing for better strategies and improved targeting in ABM programs.
Enrichment was created for enterprise B2B organizations that have struggled to form a clear picture of their target buyers, as well as understand how those buyers engage with the content they create along the buyer’s journey. With these deeper analytics, teams can achieve both and adjust their strategies based on data to improve results.
Who It’s For
This solution is available to Uberflip customers who also use Marketo. Development is underway to release the capability to Eloqua, HubSpot and Pardot users in the near future, as well.
What Makes It Special
According to Uberflip, the depth of insight that Enrichment delivers has never been available before, and gives organizations a new level of understanding about their buyers and how they engage with content. Instead of viewing buyer information in generalities, teams can actually identify the individuals themselves within target accounts and market segments. They can also access their locations and other details that allow them to truly understand the impact their content is having on the buyer’s journey, and use those insights to tailor content and distribution methods for a buyer’s exact needs.
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